Adam Borman: NAIT Student
Guest Speaker: May 10, 2018
Written by Mary Hughes, IACC Member

© Adam Borman

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Adam Borman is a recent graduate of NAIT and is now working as a commercial photographer. His work can be found on his website (www.adamborman.com). Adam has been influenced by the work of William Eggleston, Gregory Crewdson, Miles Aldridge, Justin Poolsen, and Karl Taylor. Adam finds inspiration in searching for and reviewing the work of photographers with a photography style similar to his.  

Adam believes in using strong colours and creating a sense of wonder combined with ambiguous meaning in his photographs. He believes photographers need to balance the creative aspects of photography with the technical aspects. The work that Adam showed IACC on Thursday evening showed all of these aspects. The photographs had bold colours, were fun to travel through and allowed viewers to create their own story for each photograph. The images were creative and the high technical knowledge required to produce the final images was apparent.  
      
Adam walked us through his processes for the creation of his NAIT thesis project, The Healthy Alternative, and a commercial photography project. Adam used labour-intensive set-ups for both his thesis and his product photographs to get as close as possible to the end image in-camera. Adjustment layers and luminosity masks were used in Photoshop to help create the final image. It was informative to see the behind-the-scenes photographs so that we could learn some of the technical set-up required for the projects. Adam stressed the importance of retraining your eyes to see all of the small details when reviewing your images and the importance of pushing yourself to obtain your best possible image of the subject.  

It was an enjoyable presentation showcasing creative and technically strong work. I look forward to seeing what Adam produces in the future.